Research confirms frequent and efficient use of mini cards
In a sample of 180 hotels in Amsterdam, of which 18 were randomly chosen, 250 random guests were interviewed on usability of the mini cards. Research results were as follows:
- 73.2 % of the interviewed have noticed the card.
- 60 % of which took one or more mini cards.
- Our of 106 people who took the card, 80.28 % visited one or more advertisers.
Because of mini cards, 1/4 of the interviewed people visited destinations which they were not previously planning to visit. 2/3 of which had the mini card with them when visiting the destination!
The table illustrates that mini cards are the second most common way for hotel guests to acquire information, right behind tourist guides. We can say that according to the research the mini cards are an important source of information for tourists.
Mini cards are the second most important information source for tourists
| Tourist guides 44.0 % |
Mini cards 34.0 % |
Internet at home 31.2 % |
| Hotel pamphlets 28.0 % |
Other 27.2 % |
Receptionist instructions 18.8% |
| Tourist Information Centres 7.6 % |
Pamphlets in rooms 6.8 % |
Magazines in rooms 5.2 % |
| Internet in Amsterdam 2.8 % |
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Zakaj bi torej izpustili iz rok 34 % turistov, ki se zanesejo na minikartice pri izbiri ponudnikov storitev? Za več informacij o uporabi minikartic za pridobivanje strank stopite v stik z nami!
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WWW.INFO4TOURIST.SI is a very innovative tourist project which can by collaboration of all tourist service providers in Slovenia fill the gap in a comprehensive tourist offer in Slovenia. I hope its advantages will also be recognised by those for whom it was created.
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